What is Machine Learning Consulting?

April 15, 2020

Imagine being able to automate parts of your business and to use machine learning to do it. But maybe you don't know much about it or how to get started.

Machine learning consulting is the perfect way to start or improve your machine learning strategy. You can work with a freelancer, and they can offer advice and teach you the basics.

Keep reading to learn more about machine learning consulting.

What is machine learning?

Machine learning is the use of data to train models, which can then be used to make predictions. It detects patterns, such as which products should be recommended to a customer or which customers are likely to react to a marketing campaign.

Companies that implement machine learning can use that data to better target customers and make sales.

Since machines can track patterns, they can learn certain behaviors that make people more or less likely to do something. You can use that information to encourage customers to make a purchase or visit your store.

A recent development in machine learning is deep learning, which creates more complex yet more powerful models. Deep learning involves creating deep neural networks that can classify images or a piece of text, predict future trends or make recommendations for customers. Deep learning serves similar purposes as classic machine learning, and typically result in better performance.

What is machine learning consulting?

A machine learning consultant is an expert in machine learning. They work with clients to implement and improve machine learning for the company.

When you use machine learning consulting, the consultant will take the time to understand your company. The consultant will relate your business needs with capabilities offered by machine learning to help your company achieve its strategic or operational goals.

Your company already has a lot of data: sales records, equipment logs or customer reviews. The consultant will help uncover insights from that data. A consultant might also help integrate machine learning into your website or software.

Similarly to machine learning consulting, deep learning consulting will help you understand the variety of deep learning algorithms and tailor applications for your business.

You might also hear about artificial intelligence and AI consulting, which is also similar to machine learning consulting.

Machine learning and artificial intelligence

Machine learning and artificial intelligence are sometimes used interchangeably. Therefore sometimes it makes little difference in practice whether you work with a machine learning consultant or an AI consultant.

Often, however, AI refers to contemporary applications of machine learning, such as image recognition or text classification using deep neural networks and architectures such as ResNet or Transformers, or generative models such as Generative Adversarial Networks (GANs) to create new images.

Such "AI" architectures are more complex than other machine learning algorithms, and are much more computationally demanding. However, they can also deliver more accurate results.

Machine learning consulting can be especially useful because it translates the complexities of recent advances in artificial intelligence into applications that address the needs of your company.

You can work with a consultant on machine learning and AI. You don't even have to worry about bringing a consultant into your office.

Why do you need a machine learning consultant?

A machine learning consultant is an expert in machine learning. They can help you set up machine learning or change and improve your current setup.

Machine learning consulting is an easy way to start using machine learning in your business. You don't have to study machine learning or hire someone full-time to offer that service.

Still, a consultant can make your business better. Whether you're new to machine learning or looking to improve your current system, you should consider machine learning consulting.

Working with a consultant or any kind, especially a machine learning consultant, can help you in many ways.

They offer advice

The biggest benefit of working with a consultant is that they can offer specialized advice. Of course, you can learn about machine learning online.

However, machine learning consulting means that an expert will look at your business and your needs. The consultant will then be able to offer more specific advice and insight on machine learning.

Whether you run a retail store or have a manufacturing business, machine learning freelancers are experts in their field. After looking at your business, they will tell you what they think you should do to improve machine learning.

Good consultants won't steer you in the wrong direction, and they can save you time. You won't have to worry about implementing strategies that won't work well.

Instead, you can focus on the parts of your business that you're an expert at.

They solve problems

Machine learning itself may not be a problem, but your current system might have issues. Especially if you're looking for machine learning consulting, you know that area of your business could use some work.

A machine learning consultant can recognize the problems you have, and they can come up with a solution.

If you don't use machine learning, they can show you how to set it up. Or if you need help improving your machine learning, a consultant can solve that problem, too.

Consultants are experts at solving problems. Whether you have a small or large problem, machine learning consulting can help you find a solution.

They teach you

Another amazing benefit of machine learning consulting is that the consultant will teach you what you need to know. If you work with a consultant once, you will learn how to solve similar problems.

Perhaps you start another business in the future and want to set up machine learning. You can take your knowledge from the first business and apply it.

If you need help improving your machine learning, your consultant will teach you how to make improvements later on.

While you may need to work with a consultant multiple times to solve your problem, you will learn something. You may not become an expert in machine learning, but you can learn enough to solve any future problems you have with it.

Consulting of the future

Machine learning consulting is a great way to learn more about machine learning and improve the way you use it. You don't have to worry about hiring an expert on your team, but you can still reap the benefits.

Plus, you'll be able to solve similar issues if you have them in the future.

Are you ready to work with a machine learning consultant? Check out our consulting services and sign up today.